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Discussion Questions • Read Preview Business Ethics Insight on LEGO • Why does LEGO have such a strong reputation of CSR activities? • Why do other companies not follows successful efforts to reduce packing material? • LEGO reduced harmful emissions from its production facilities equivalent to removing 2000 cars. Would you estimate that Lego saves money by doing this or only enhances its CSR reputation? © 2019 Taylor & Francis A Brief History of Corporate Responsibility • Corporate social responsibility (CSR): when companies go beyond the requirements of running an economically viable business within the constraints of the law to protect the environment and enhance the well-being of their stakeholders © 2019 Taylor & Francis A Brief History of Corporate Responsibility • CSR can be set in the context of Adam Smith’s classical economic theory • Invisible hand: the control by market forces where competition favors those who produce the best products at the best prices as consumers also seek their own self interest in buying those products or services © 2019 Taylor & Francis A Brief History of Corporate Responsibility • Cultural shift in the expectations for business responsibilities in the 1960s and 1970s • Civil rights • Consumerism • Environmentalism © 2019 Taylor & Francis Results of these Cultural Shifts • Many new legal constraints such as: • Equal employment opportunity • Product safety • Worker safety • The environment © 2019 Taylor & Francis
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