148x Filetype PPTX File size 1.37 MB Source: www.cdc.gov
Learning objectives At the end of this module, students will be able to: 1. Define the purpose of an evaluation based on the context and the intended use of the findings. 2. Explain how the evaluation’s purpose and intended use affect choices made at key steps in the CDC Evaluation Framework. Today’s Focus The evaluation’s purpose informs all 6 steps of the CDC Evaluation Framework. However, today we will focus on three key steps: Step 1: Engage the Stakeholders Step 3: Focus the Evaluation Design Step 6: Ensure Use and Share Lessons Learned Those Dreaded Words… “Your program is going to be evaluated.” Those words strike fear into the hearts of many program managers. They instantly think that being evaluated means that they are going to be tested and (possibly) found wanting. Or they think that an evaluation refers only to the most distal outcomes of the program. Purpose/User/Use There are many possible reasons to do a program evaluation. Understanding the purpose provides clarity about how to focus the evaluation. Before designing an evaluation, you must first understand: the purpose of the evaluation, • who will use the results, and • what use they will make of the evaluation findings. • In other words– “Purpose/User/Use”. The “Building a House” Analogy The purpose of a construction project helps determine what building materials, equipment, and specifications are needed. A summer house? A wheelchair accessible house? A McMansion? Understanding the purpose of the project guides the design of the construction even before it is begun.
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