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National Deli Meat Month 2021 National Deli Meat Month, which coincides each This year, National Deli March with National Nutrition Month, has served Meat Month was full of as a joint educational program between The North promotional excitement American Meat Institute (NAMI), a contractor to the Beef Checkoff and The National Pork Board, and engaging outreach, administrator of the Pork Checkoff. This year, the reaching more than effort was augmented by the International Deli-Dairy- Bakery Association (IDDBA). 341,294,441 The goal of the month-long celebration is to provide views educational and promotional tools to consumers, health professionals, retailers and manufacturers to SEE FOR YOURSELF encourage them to enjoy their favorite deli meat and to remind them that they can feel good about the nutritional benefits of these popular cuts. Resource Site The centerpiece of this effort— nationaldelimeatmonth.org—provides a multitude of resources, including key messages, infographics, fact sheets, nutrition information and the latest news. VISIT THE SITE Media Outreach National Deli Meat Multiple opportunities were seized to Month in Times Square engage the news media with fun and Times Square visitors were informative news about NDMM. met with jumbotron images of National Deli Meat Month Press Release National Deli Meat Month facts and information. ric Mittenthal, NAMI emittenthalmeatinstituteorg 2022 ason Mene, National or Board IMMDIA A jmenepororg 12222 Deli Meat Sales Soar as Families Seek Convenient, Nutritious Meal Solutions at Home TikTok Deli Dinner Showdown Meat Institute, Cattleman’s Beef Board and National Pork Board Team to Celebrate National Deli Meat Month A tournament-structured event, the Deli Dinner Washington, DC, March 2, 2021—As the country starts to observe National Deli Meat Month this March, multiple food industry reports demonstrate how Americans have affirmed their affinity for prepared deli meats during the global pandemic. Across the country during the past year, prepared meats have Showdown engaged thousands of fans and featured seen major sales increases in some of the most popular categories—including grago options lie presliced ham, eef, ologna, salami and pepperoni ales increases in 2020 for specific grago deli meats ranged from 2 to versus the year efore hese data ere reported to he International Dairy Deli Baery Association IDDBA y , a data analytics and maret research company that leading TikTok influencers sharing their enthusiasm provides consumer and retail maret intelligence and analysis “ery clearly, deli meats have een helping Americans navigate this ne orld since March 2020,” said for deli meats. ric Mittenthal, ice resident of ustainaility for he North American Meat Institute NAMI “his data verifies t o things—ho much people rely on the convenience and nutrition of deli meats, and ho effective deli departments have een at meeting consumers’ needs for presliced and grago options ever efore has it seemed more fitting to celerate ational Deli Meat Month” REACH: 165,806,199 REACH: 1,100,000 VIEWS ENGAGEMENT: 109,800 ational Deli Meat Month, hich coincides each March ith ational utrition Month, has served as a joint educational program et een AM, a contractor to the Beef hecoff and he National or Board, administrator of the or Checoff his year, the effort is augmented y the DDA he goal of the monthlong celeration is to provide educational and promotional tools to consumers, health professionals, retailers and manufacturers to encourage them to enjoy their favorite deli meat and to remind them that they can feel good aout the nutritional enefits of these popular cuts he Deli Dinner Showdown Release centerpiece of this effort—www.nationaldelimeatmonth.org—provides a multitude of resources, including infographics, fact sheets, nutrition information and the latest ne s “Deli meat annual sales in grew . to . billion, and pacaged luncheon meat annual sales also grew . to . billion. here is no doubt that Americans enoy and rely on deli meats,” said Chris ones, Director, Mareting trategy at the ational or oard “With the diversity of products at the deli case and counter, there is something for everyone to meet nutrition needs, tastes, udgets and personal preferences” o help consumers navigate this myriad of choices, hich are increasingly including options that are lo and reducedsodium, lo and reducedfat, organic, grassfed, American eart Association certified, osher and more Chec out the product center to find more information REACH: 158,008,528 Social Media Buzz Outreach to Top 150 Nutrition Communicators Personal outreach to Top 150 Nutrition Communicators highlighted key messages, infographics and fact sheets available REACH: 869,038 on NationalDeliMeatMonth.org. These ENGAGEMENT: 99,969 Communicators are the most quoted RDNs in traditional media and RDNs with the largest followings on social media. Today’s Dietitian Magazine Registered Dietitian March 2021 Issue Nutritionist (RDN) Eblast National Deli Meat Month also A series of seven eblasts happens to be National Nutrition were sent to RDN Month. A full-page ad featured March is more than National Nutrition audiences (including Celebrate National Deli Meat Month— Month. It’s also National Deli Meat Month… Enjoy American Favorites this March! in Today’s Dietitian print and and that’s no accident! Supermarket RDNs) to Join the celebration on social media Consumers love deli meats: Give yourself— by using and following #DeliMeatMonth Numerous studies and the Dietary Guidelines for and your Americans affirm that they can be part of a healthy, digital editions brought these balanced diet. clients—the On-the-go nutrient density: permission to share facts and resources Deli meats are a pre-cooked, convenient source of protein, enjoy these deli March is a great time for vitamins and minerals. n fact, the iron and inc in meats meat favorites important messages to the are more bioavailable than from veetarian sources National Deli Meat Month as part of a for National Deli Meat because it’s also National Something for everyone: healthy diet! Deli meats are diverse and offer choices to meet nutrition Nutrition Month. needs, tastes, budets and personal preferences broader RDN audience. housands of products are available includin lo - and #DeliMeatMonth Deli meats are a convenient, reduced-sodium products, lo -and reduced-fat products, pre-cooed source of protein, American eart Association certified, oranic and Month promotion. vitamins and minerals rass-fed options, osher and more Find more here: meatpoultrynutrition.org/productcenter “rocessed” simly means “reared.” REACH: 105,093 ike meats prepared at home, processed deli meats are prepared at a plant—simply on a lare scale ith health More than one-third, and safety reuirements. Or g A Deli Meat for Everyone a n i NationalDeliMeatMonth.org c The deli meats category is diverse lo w- and re d uc e d - an c i er m an impressive amount sodium A and offers choices to meet nutrition Heart on i needs, tastes, budgets and personal at i c Asso ed fi i rt ce preferences Thousands of products sher are available in the meat case and Ko Gr include options that are low- and as s-fe reduced-sodium, low- and reduced- for any industry, of the lo d w- and fat, organic, grass-fed, American reduced- fa Heart Association certified, Kosher t community engaged with and more! A range of products can be found on our nutrition website this correspondence. meatpoultrynutritionorgproductcenter Consumers can have confidence in deli meats REACH: 3,353 sold in the United States. hat you see is hat you get any meat processed in a plant must contain an ingredient statement and a label RDN Blog Feature Prepared meats are an important part of meat’s sustainability story. Animals produce far more than steas, chops and roasts Deli and other prepared meats provide Katie Serbinski, MS, RD, an influential nutrient, protein dense foods while allowing the industry to utilie more of every animal we harvest This category contributes greatly to animal agriculture’s ethical, nutrition blogger, featured her favorite nose-to-tail sustainability story deli meat recipe (and information Get on board with the Charcuterie! harcuterie is the rench appetier about deli meat) on her blog and course featuring a platter of a variety of cooed and dry-cured meats, sausages and cheeses, accompanied by crusty baguettes, spreads, shared through her newsletter and fruits, vegetables, nuts, picles and other delicious morsels harcuterie boards are easily transported, and social channels. the ideal appetier to tae to a party They do not re uire cooing or any complicated preparation To learn some basic techni ues for planning the perfect charcuterie board for your family and friends, chec out the harcuterie uide from the ational Television Segments Hot Dog and ausage ouncil Hungry for more? Visit us at NationalDeliMeatMonth.org for with Media RDNs resources, recipes, product choices and more. LEARN MORE A series of ten interviews across the country with RDNs who have close relationships with their local media advanced the awareness of National Deli Meat Month, provided product demonstrations and gave consumers permission to enjoy more deli products. REACH: 35,845 REACH: 15,365,747 There is no question that National Deli Meat Month is becoming a serious promotional period. The founding partners created the fundamental tools and outreach to get this promotion off the ground. How will your company/brand leverage National Deli Meat Month in 2022? Contact emittenthal@meatinstitute.org for more information.
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