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Learning Objectives Learning Objectives 1. Understand the scope, competitive advantages, and 1. Understand the scope, competitive advantages, and success factors associated with cultural diversity. success factors associated with cultural diversity. 2. Identify and explain key dimensions of cultural 2. Identify and explain key dimensions of cultural differences. differences. 3. Describe what is required for managers and 3. Describe what is required for managers and organizations to become multicultural. organizations to become multicultural. 4. Be more aware of barriers to good cross-cultural 4. Be more aware of barriers to good cross-cultural relations. relations. 5. Explain how motivation, ethics, conflict resolution, 5. Explain how motivation, ethics, conflict resolution, and skills needed for negotiation can vary across and skills needed for negotiation can vary across cultures. cultures. 6. Appreciate the nature of diversity training and 6. Appreciate the nature of diversity training and cultural training. cultural training. A. J. DuBrin, Fundamentals of Organizational Behavior, Second Edition. Copyright © 2002 by South-Western. 15–2 Cultural Diversity: Scope Cultural Diversity: Scope The Scope of Cultural Diversity The Scope of Cultural Diversity Valuing diversity means to respect and enjoy a wide range Valuing diversity means to respect and enjoy a wide range of cultural and individual differences. of cultural and individual differences. Scientifically measuring diversity is fairly easy; in practice, Scientifically measuring diversity is fairly easy; in practice, diversity may not be visible or manifest itself readily. diversity may not be visible or manifest itself readily. The goal of a diverse organization is for persons of all The goal of a diverse organization is for persons of all cultural backgrounds to achieve their full potential. cultural backgrounds to achieve their full potential. A. J. DuBrin, Fundamentals of Organizational Behavior, Second Edition. Copyright © 2002 by South-Western. 15–3 The Diversity Umbrella (condensed) The Diversity Umbrella (condensed) Race Sexual orientation Race Sexual orientation Sex or gender Marital status Sex or gender Marital status Religion Family status Religion Family status Age (young, middle- Personality traits Age (young, middle- Personality traits aged, and old) aged, and old) Functional Functional Generation background Generation background differences differences Technology Technology Ethnicity interest Ethnicity interest Education Weight status Education Weight status Abilities Hair status Abilities Hair status Mental disabilities Style of clothing Mental disabilities Style of clothing and appearance Physical disabilities and appearance Physical disabilities Tobacco status Values and motivation Tobacco status Values and motivation EXHIBIT EXHIBIT 15-1 15-1 A. J. DuBrin, Fundamentals of Organizational Behavior, Second Edition. Copyright © 2002 by South-Western. 15–4 The Competitive Advantage of The Competitive Advantage of Diversity Diversity 1. Managing diversity well offers a marketing advantage, 1. Managing diversity well offers a marketing advantage, including increased sales and profits. including increased sales and profits. 2. Effective management of diversity reduces costs of 2. Effective management of diversity reduces costs of absenteeism and turnover through increased job absenteeism and turnover through increased job satisfaction and helps avoid age, race, and satisfaction and helps avoid age, race, and discrimination lawsuits. discrimination lawsuits. 3. Companies with a favorable diversity reputation will 3. Companies with a favorable diversity reputation will attract more diversity applicants. attract more diversity applicants. 4. Workforce diversity can provide a company with useful 4. Workforce diversity can provide a company with useful ideas for favorable publicity and advertising. ideas for favorable publicity and advertising. 5. Workforce heterogeneity may also offer a company a 5. Workforce heterogeneity may also offer a company a creativity advantage. creativity advantage. A. J. DuBrin, Fundamentals of Organizational Behavior, Second Edition. Copyright © 2002 by South-Western. 15–5 Factors Associated with Diversity Factors Associated with Diversity Success Success 1. CEO Initiation and Support 1. CEO Initiation and Support 2. Human Resources Initiatives 2. Human Resources Initiatives 3. Organizational Communication 3. Organizational Communication 4. Corporate Philosophy 4. Corporate Philosophy 5. Measures of Company 5. Measures of Company Success Success A. J. DuBrin, Fundamentals of Organizational Behavior, Second Edition. Copyright © 2002 by South-Western. 15–6
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