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picture1_Types Of Survey Ppt 80481 | Burns Mr8e Ppt 11


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File: Types Of Survey Ppt 80481 | Burns Mr8e Ppt 11
copyright 2017 pearson education inc 1131 22 copyright 2017 pearson education inc 1131 33 dealing with field work there are two main types of errors in survey research sampling error ...

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                                             Copyright © 2017 Pearson Education, Inc.                                  1131--22
                                             Copyright © 2017 Pearson Education, Inc.                                  1131--33
        Dealing with Field Work
        • There are two main types of errors in survey 
           research:
            • Sampling error
            • Non-sampling error
        • Non-sampling error includes all errors in a survey 
           except those due to the sampling plan or sample 
           size.
                                             Copyright © 2017 Pearson Education, Inc.                                  11--44
     Nonsampling Error  
     Nonsampling error includes:
     • All types of nonresponse error
     • Data gathering errors
     • Data handling errors
     • Data analysis errors
     • Interpretation errors
                          Copyright © 2017 Pearson Education, Inc.   11--55
        Data Collection
        • Data collection is the phase of the marketing research 
           process during which respondents provide their answers 
           or information to inquiries posed to them by the 
           researcher.
                                             Copyright © 2017 Pearson Education, Inc.                                  11--66
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...Copyright pearson education inc dealing with field work there are two main types of errors in survey research sampling error non includes all a except those due to the plan or sample size nonsampling nonresponse data gathering handling analysis interpretation collection is phase marketing process during which respondents provide their answers information inquiries posed them by researcher...

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