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picture1_Strategy Slides 79354 | Slides 03


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File: Strategy Slides 79354 | Slides 03
chapter learning objectives after studying this chapter you should be able to 1 summarize the planning process and describe organizational goals 2 discuss the components of strategy and the types ...

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          Chapter Learning Objectives
          After studying this chapter you should be able to:
             1. Summarize the planning process and describe organizational goals.
             2. Discuss the components of strategy and the types of strategic 
                   alternatives.
             3. Describe how to use SWOT analysis in formulating strategy.
             4. Identify and describe various alternative approaches to business-
                   level strategy formulation.
             5. Identify and describe various alternative approaches to corporate-
                   level strategy formulation.
             6. Discuss how tactical plans are developed and implemented.
             7. Describe the basic types of operational plans used by 
                   organizations.
            © 2014 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as 
            permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.                                              3–2
           FIGURE 3.1                       The Planning Process
            © 2014 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as 
            permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.                                              3–3
                                                            Organizational Goals
                                                                              Purposes of Goals
                   Guidance and                                  Promotion of                                     Source of                                  Evaluation 
                 unified direction                              good planning                                    motivation                                  and control
            © 2014 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as 
            permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.                                              3–4
                                                            Organizational Goals
               • Purposes of Goals
                      –Provide guidance and a unified direction for people in 
                          the organization.
                      –Have a strong effect on the quality of other aspects of 
                          planning.
                      –Serve as a source of motivation for employees of the 
                          organization.
                      –Provide an effective mechanism for evaluation and 
                          control of the organization.
            © 2014 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as 
            permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.                                              3–5
                                    Organizations Have a Purpose—
                                            That’s Why They Need Goals
                                                                                        Identification
                                Adaptation                                        Uses for Goals in                                                   Integration
                                                                                      Organizations
                                              Collaboration                                                                      Revitalization
            © 2014 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as 
            permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.                                              3–6
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...Chapter learning objectives after studying this you should be able to summarize the planning process and describe organizational goals discuss components of strategy types strategic alternatives how use swot analysis in formulating identify various alternative approaches business level formulation corporate tactical plans are developed implemented basic operational used by organizations cengage all rights reserved may not copied scanned or duplicated whole part except for as permitted a license distributed with certain product service otherwise on password protected website classroom figure purposes guidance promotion source evaluation unified direction good motivation control provide people organization have strong effect quality other aspects serve employees an effective mechanism purpose that s why they need identification adaptation uses integration collaboration revitalization...

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