149x Filetype PPT File size 2.21 MB Source: multimedia.3m.com
New 3M™ Aerosol Spray Adhesive Launch • All about Market Segmentation and opening market space for increased sales • Market opportunity is doubled • 3M™ Inverted Aerosols: Premium Line – Line extension to existing premium aerosols: 74, 78, 90 – Value added products – Top tier customers A • 3M™ Series 20 Aerosols – New product portfolio – Competitive price point B – Middle tier customers C Market Segmentation Tier Strategy – Market Space - Examples -Premium perception -High performance -Expect premium service -Expect tech support, data, testing, spec in -Expect premium price -Private label -Low brand recognition -Large quantities -Lowest price -Relationships -Brand recognition -Confidence -Trust -Shelf space -Competitive price Product Overview – Inverted Aerosols • Premium line inverted aerosols – 3 Proven & high performance formulations – Inverted spray technology • Sprays upside down • New to the world for adhesives • Product differentiation • No competitors offer this – Increase productivity • High output • Wide patterns A Traditional – Reduced waste spray • 100% adhesive use pattern Inverted B spray – Improved ergonomics pattern • Comfort actuator C Market Segmentation Product Overview – 3M™ Series 20 Aerosols • Series 20 Aerosols – 3 new products – Competitive price point • < $3.99 distributor cost – Strong 3M brand recognition – Trust in brand – Confidence in products A – Good quality products – Strong relationships B C Market Segmentation Tools available • New literature for Inverted and Series 20 • New distributor rep sales guides • Training videos on Youtube • SGF-KEP-Printstore • Competitive cross reference tools • Target SIC’s • Spray Away program – Apr thru Oct
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