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picture1_Corporate Social Responsibility Ppt 77848 | Boatright Ppt Chapter 12


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File: Corporate Social Responsibility Ppt 77848 | Boatright Ppt Chapter 12
modules introduction corporate social responsibility 12 1 the csr debate 12 2 normative case for csr 12 3 business case for csr 12 4 implementing csr 12 5 business with ...

icon picture PPTX Filetype Power Point PPTX | Posted on 03 Sep 2022 | 3 years ago
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    Modules
    • Introduction: Corporate Social Responsibility
    • 12.1: The CSR Debate
    • 12.2: Normative Case for CSR
    • 12.3: Business Case for CSR
    • 12.4: Implementing CSR
    • 12.5: Business with a Mission
    • 12.6: Case Studies
    • Conclusion: Corporate Social Responsibility
 Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
                  Learning Objectives (1 of 2)
                  •   12.1: Recognize the significance and implications of 
                      corporate social responsibility for businesses, how CSR is 
                      commonly demonstrated, and its related concepts
                  •   12.2: Describe the dominant moral arguments against the 
                      concept of CSR and the counterarguments and 
                      justifications for CSR as a requirement of companies
                  •   12.3: Analyze the arguments that a market for virtue makes 
                      CSR a profitable strategy and a source of competitive 
                      advantage
   Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
                  Learning Objectives (2 of 2)
                  •   12.4: Summarize the important aspects of successful CSR 
                      programs, the difficulties with measuring the social 
                      performance of companies, and various attempts at 
                      measurement
                  •   12.5: Compare how nonprofit and for-profit social 
                      enterprises operate and can compete successfully in the 
                      marketplace
                  •   12.6: Compare how nonprofit and for-profit social 
                      enterprises operate and can compete successfully in the 
                      marketplace
   Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
    Introduction: Corporate Social 
    Responsibility
    • Basis for social responsibility
    • Requirements to implement CSR programs
    • Benefits of CSR programs
    • Social enterprises
 Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
   12.1: The CSR Debate (1 of 2)
    Objective: Recognize the significance and implications of corporate social responsibility 
    for businesses, how CSR is commonly demonstrated, and its related concepts
   • 12.1.1: Meaning of CSR
      – Concept of CSR
 Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
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...Modules introduction corporate social responsibility the csr debate normative case for business implementing with a mission studies conclusion copyright pearson education inc all rights reserved learning objectives of recognize significance and implications businesses how is commonly demonstrated its related concepts describe dominant moral arguments against concept counterarguments justifications as requirement companies analyze that market virtue makes profitable strategy source competitive advantage summarize important aspects successful programs difficulties measuring performance various attempts at measurement compare nonprofit profit enterprises operate can compete successfully in marketplace basis requirements to implement benefits objective meaning...

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