204x Filetype PPTX File size 0.25 MB Source: anvari.net
Modules • Introduction: Corporate Social Responsibility • 12.1: The CSR Debate • 12.2: Normative Case for CSR • 12.3: Business Case for CSR • 12.4: Implementing CSR • 12.5: Business with a Mission • 12.6: Case Studies • Conclusion: Corporate Social Responsibility Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved Learning Objectives (1 of 2) • 12.1: Recognize the significance and implications of corporate social responsibility for businesses, how CSR is commonly demonstrated, and its related concepts • 12.2: Describe the dominant moral arguments against the concept of CSR and the counterarguments and justifications for CSR as a requirement of companies • 12.3: Analyze the arguments that a market for virtue makes CSR a profitable strategy and a source of competitive advantage Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved Learning Objectives (2 of 2) • 12.4: Summarize the important aspects of successful CSR programs, the difficulties with measuring the social performance of companies, and various attempts at measurement • 12.5: Compare how nonprofit and for-profit social enterprises operate and can compete successfully in the marketplace • 12.6: Compare how nonprofit and for-profit social enterprises operate and can compete successfully in the marketplace Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved Introduction: Corporate Social Responsibility • Basis for social responsibility • Requirements to implement CSR programs • Benefits of CSR programs • Social enterprises Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved 12.1: The CSR Debate (1 of 2) Objective: Recognize the significance and implications of corporate social responsibility for businesses, how CSR is commonly demonstrated, and its related concepts • 12.1.1: Meaning of CSR – Concept of CSR Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
no reviews yet
Please Login to review.