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OBJECTIVES After reading and reflecting on Chapter 10, you will be able to: Identify key steps needed to create an analytic strategy. Differentiate between deductive, inductive, and abductive reasoning, and explain how they would be used in data analysis and interpretation. Describe stages of the data analysis process. . Analysis is a recursive process. The analytic process appropriate to the study aligns with the research Memo s purpose, methodology, Coding methods, and theoretical frameworks central to the design. A comprehensive Reasoning exploration is outside the scope of this book, however you will find some central principles to help you begin to discern meaning from your data. READING, RE-, RE-RE-READING, AND LISTENING AND VIEWING YOUR DATA Careful, multiple readings and exposure to the data will be essential. Even if you are working from transcriptions, it may be worthwhile to listen to the original recordings, and/or view any visual data multiple times. SEQUENCE OF ANALYTIC STEPS MAKES A DIFFERENCE Option A Option B More Interview Interview All interviews Compare and and Compare All document on across documen documen interviews s questions interviews across that ts ts cases emerged A B There is more than one way to analyze your data. CODING Coding is an essential part of the many types of social research. Once data collection has been conducted, the researcher will need to begin to make sense of the data. Lockyer et al. (2004) describe it as follows: Coding requires the researcher to interact with and to think about the data. It is a systematic way in which to condense extensive data sets into smaller analyzable units through the creation of categories and concepts derived from the data. Coding is a process that allows you to discover links between different parts of the data that are regarded as having common properties. Coding facilitates the organization, retrieval, and interpretation of data and leads to conclusions on the basis of that interpretation.
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