189x Filetype PPTX File size 0.05 MB Source: www.uop.edu.pk
•Letters are messages. There are different kinds of letters. They are; •1.Friendly Letters: •They are written to friends, relatives and acquaintances. •Their style is conversational style. •The language of such letters is simple, direct and natural. •Humorous touch also adds to the interest of the letter. •They have no strict rules of style and grammar. •2.Business Letters: •Written to shopkeepers, merchants, commercial firms, customers, dealers and manufacturers. • They are terse, clear and to the point. Businessmen have no time to read long, rambling and confused letters. •All business letters are considered formal in style. Abbreviation should be avoided as much as possible. •3.Social Letters: •Social Letters include invitation and replies, letters of congratulation, thank you notes and letters of condolence. •They are more formalin style. •They may be hand written or typed. Depending upon the relation- ship of the sender and recipient. •They are shorter than personal letters because they are intended for specific purpose. The Form & Style of Business Letter •In a business letter form and style are as important as the contents. •There are different parts of business letters. •They are broadly divided into: •Essential Parts. •Optional parts. ESSENTIAL PARTS •There are SIX essential parts of letters. •1) The Heading: •It shows where the letter comes from. It consists of the name and full address of the firm and the date. It shows the readers where to reply. • The position of the heading is at the top right hand corner of the first page of the letter. The date is written two spaces below the address. The date should be written in full. There are different formats of writing dates; they are: •10-03-2005 {British Style} 03/10/2005 {American Style} • th 10 of March, 2005 {American Style} March 10, 2005 {American Style} •Some companies use printed sheets on which the letterhead is printed at the top center of the letter. It includes all the information like address, telephone numbers of branch offices etc.
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