Project Activity #4: Where does your AR innovation fit 
      within the customer buyer journey?
        In the prior project activities, your team approached the questions from the perspective of a B2B buyer. This week, you should work 
        on this activity from the perspective of the END USER. By understanding how your prospective client(s) communicate with their 
        customers, you’ll be able to pitch your AR innovation as aiding that buying journey.
        Use the customer journey map to outline how your prospective client markets to their customers.
              1.  Who is your prospective client’s market?
              2.  What is your prospective client’s mission?
              3.  What is your prospective client’s message?
              4.  What media channels does your prospective clients use?
              5.  What type of budget do they have for marketing promotions?
              6.  How will the measure success?
              7.  Where does your AR technology fit (could fit in more than one place on the buyer journey)?
              8.  How will your AR technology help improve success metrics? How does that translate into more profit?
        Now, how will you develop this into your client pitch?
        It’s not likely that you’ll have time to cover all of this in-depth. As you progress on the project, please use this – and other 
        activities – as guides to help you work through the project requirements. These activities demonstrate how to use the tools 
        covered in class in actual planning.
                  DIGITAL CHANNELS PLAY DIFFERENT ROLES 
                                      IN PURCHASE DECISION.
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