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picture1_Brand Ppt Template 70169 | 205l08 Scientificmethod


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File: Brand Ppt Template 70169 | 205l08 Scientificmethod
measuring and science when you can measure what you are speaking about and express it in numbers you know something about it lord kelvin 1889 http zapatopi net kelvin quotes ...

icon picture PPTX Filetype Power Point PPTX | Posted on 29 Aug 2022 | 3 years ago
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                Measuring and Science
       When you can measure what you 
       are speaking about, and express 
       it        in         numbers,                     you            know 
       something about it.
                 – Lord Kelvin, 
                 1889
        http://zapatopi.net/kelvin/quotes.html
  8/29/22                                   ©  Offutt                                    2
               What is a Scientific Test
   • The Budweiser Test
       –In a bar, people who liked another brand 
          best were given a “live” challenge – which 
          beer is better?
       –Results?
       – • 50% chose Budweiser over their favorite beer!!!
         Conclusion:
           • Budweiser is better !!!
  • Hmmm … something’s fishy …
  8/29/22                                   ©  Offutt                                    3
                            Scientific Test
   • Test: Live TV, lots of noise and 
      confusion, subjects had already been 
      drinking …
   • Subjects wouldn’t be able to tell any 
      difference, so we should expect each 
      beer to be chosen …
                                   Half the time!
      Lies, Damn Lies, and 
   • There are three kinds of lies …
  8/29/22            Statistics©  Offutt                                                 4
                      Eating and Talking
   • Japanese eat very little fat and suffer 
      fewer heart attacks than British or 
      Americans
   • On the other hand, French eat a lot of fat 
      and also suffer fewer heart attacks than 
      British or Americans
          Conclusion: Eat what you like.
                                Speaking English 
                                     kills you.
  8/29/22                                   ©  Offutt                                    5
              Be Careful Who You Fool
         The first principle is that you must not fool 
          yourself –  and you are the easiest person 
                                       to fool.
                   – Richard Feynman (Nobel Physics, 
                                         1965)
        Noone in this world is easier to deceive and 
          mislead than someone who thinks that he 
                         is smarter than you are.
                          – David Eddings (Author)
            We all think we’re smarter than we are.
                                – Jeff Offutt (prof)
  8/29/22                                   ©  Offutt                                    6
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