149x Filetype PPT File size 1.24 MB Source: www.rab.com
Presented by: Insert your name and title Leveraging Radio and (insert station name) for (fast food company name) (Insert date of meeting) INSERT RADIO STATION LOGO(S) Agenda • Radio’s reach and relevance • Insight based ideas for “insert advertiser” • Relevant case studies Weekly Reach Radio reaches 93% of all U.S. consumers every week… 241,600,000 Listeners continue to turn to Radio for news, information and entertainment, despite an ever-increasing selection of media options. Source: RADAR® 111, December 2011 © Copyright Arbitron (Persons 12+ Monday-Sunday 24-Hour Weekly Cume Estimate) Weekly Reach By Daypart Radio reach is consistently high through all dayparts Weekdays and weekends, Americans young and old find reasons to tune in to Radio at all hours of the day and night. To make sure their messages get maximum exposure, smart advertisers run ads throughout the broadcast day. 76.9% 81.8% 81.3% 56.4% 25.5% Source: RADAR ® 111, December 2011, © Copyright Arbitron (Persons 12 + Monday-Sunday Weekly Cume Estimate for Daypart) Radio Dominates the Retail Day Next Day Source: Gfk MediaDay 2009 Single Year (Fieldwork 08-09/Spring Respondents) weighted to population (000) Base All
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