148x Filetype PPT File size 0.41 MB Source: www.oie.int
OIE GLOBAL ANIMAL HEALTH MESSAGES OIE GLOBAL ANIMAL HEALTH MESSAGES Surveillance and control of animal diseases: action for world public health Protecting world trade and food: action to safeguard consumers Promoting sustainable development and solidarity: action against poverty Animal health is a global issue: veterinary governance must be improved WHAT HAVE WE LEARNED? WHAT HAVE WE LEARNED? The HPAI crisis has given us an opportunity to recognize and address the weakness and the lack of awareness of the importance of communication as a critical element, when compared with public health communication strategies. ‘A KEY EVENT’ ‘A KEY EVENT’ Animal Health Communicator’s Roundtable – Rome, April 2007 (FAO/OIE) First clear recommendations on strategy and operational plan for communication shared with other organizations THE CONCEPT OF ONE HEALTH THE CONCEPT OF ONE HEALTH Multidisciplinary approach needed Develop coordinated communication teams with national Public Health and Veterinary Services Address other related issues (i.e. environmental health, market impacts, consumer concerns) in close collaboration with other Ministries THE VETERINARY SERVICES THE VETERINARY SERVICES Historically, most countries VS have focused their resources on protecting livestock production, disease eradication and certification of exports. There has been limited investment into the VS infrastructures, capable of detecting and responding to emerging and unknown diseases and threats, including communication.
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