Zoom                         Slide 
      Expectations                 Expectations
      • Customize Zoom             • Informative
       waiting room with           • Clear & Concise
       logo and description        • Expressive
      • Feel free to use the 
       branded ESC Zoom            • Clean/minimalist 
       backgrounds                   design
      • Make sure your 
       display name is 
       spelled out (ex. John       Find these assets and more here. 
       Doe)
    Brand Standards
    The elements that make up the ESC of Central Ohio brand
     Colors
     Color          Hex Code
     • ESC Blue     • #003882
     • ESC Red      • #b01c2e
     • Gray         • #75787b
     • Light blue   • #c7ddf3
     • Orange       • #f58432
     • Yellow       • #ffd34e
     • Red          • #ee2b43
     • Purple       • #814698
     • Green        • #419871
     • Blue-Green   • #5a838d
   Icons
   • When possible, choose 
    icons and graphics with a 
    “line art” style 
   • Icon colors can be 
    changed to approved ESC 
    colors
   • Icons must be minimalist 
    and easily identifiable
   Motion
   • Should not be 
    distracting
   • Should reinforce the 
    action that needs to 
    be taken
   • Should illustrate the 
    point being made