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picture1_Planning Ppt 68836 | Amec Lisbon   Goals & Objectives (twatson)


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File: Planning Ppt 68836 | Amec Lisbon Goals & Objectives (twatson)
setting goals and preparing for measurement prof tom watson bournemouth university barcelona measurement principle 1 goal setting and measurement are fundamental aspects of pr programmes workshop the workshop will have ...

icon picture PPT Filetype Power Point PPT | Posted on 29 Aug 2022 | 3 years ago
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         Setting goals and preparing for 
                  measurement
                   Prof Tom Watson
                 Bournemouth University
      Barcelona Measurement Principle 1
  • “Goal setting and measurement are fundamental aspects of 
  PR programmes”
             Workshop
  • The workshop will have an emphasis on:
   • Setting goals and objectives 
   • Tenets of measurement and evaluation
   • Basic methodology
  • 1000 to 1200
             Why plan?
   • Focuses effort
   • Encourages a long term view
   • Assists proactivity
   • Improves effectiveness
   • Reconciles conflicts
   • Minimises mishaps
   • Demonstrates VFM
                           Planning cycle
   1.  Audit – where are we now?
   2.  Objectives – where do we need to be?
   3.  Strategy and Plan – How do we get there? 
   4.  Measurement and Evaluation – Are we getting there?
   5.  Result – How did we do?
                          Continuous process
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