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picture1_Brand Positioning Ppt 68502 | Brand Positioning Workshop


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File: Brand Positioning Ppt 68502 | Brand Positioning Workshop
what s a brand most unique most relevant large following don t be a commodity be a brand what is brand positioning it starts with customer insights 1 the foundation ...

icon picture PPTX Filetype Power Point PPTX | Posted on 29 Aug 2022 | 3 years ago

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Partial capture of text on file. 
                What’s a brand?
        Most Unique       Most Relevant     Large Following
  Don’t be a commodity. 
     Be a brand.
  What is Brand Positioning?
           It starts with customer 
                            insights
       1      The foundation of business 
              planning
       2      Attitudes never static
       3      The key to building a 
              discriminator
                           Discussion time
     What key consumer insight(s) did these brands build 
     upon for their success?
      Salesforc      Dove       LinkedIn    Instagra      Scooty
          e                                     m
        Where do insights come 
                       from?
                        Insight
                           s
        Observation      Usage       Probe
  1. “Why we buy” – a study on shopping insights (Observation)
  2. Google Analytics, KISSmetrics, HubSpot, Mixpanel (Usage)
  3. Quantitative | Qualitative; Paper/Pen | Online | Telephonic (Probe)
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...What s a brand most unique relevant large following don t be commodity is positioning it starts with customer insights the foundation of business planning attitudes never static key to building discriminator discussion time consumer insight did these brands build upon for their success salesforc dove linkedin instagra scooty e m where do come from observation usage probe why we buy study on shopping google analytics kissmetrics hubspot mixpanel quantitative qualitative paper pen online telephonic...

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Category: Uncategorized / Uncategorized
Posted on: 29 Aug 2022 | 3 years ago
Tag: download pptx, brand, positioning, workshop,
Filetype: PPTX
File size: 0.42 MB
Views: 152x
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