287x Filetype PPTX File size 0.47 MB Source: www.enicbcmed.eu
The Picture Now The Picture Now 16/17 Oct 2014 The Picture Now The Picture Now There are mainly two fashion groups: There are mainly two fashion groups: • • The HUGE retailers (H&M, Zara etc) The HUGE retailers (H&M, Zara etc) • • The BIG brands (Fendi, Gucci, Dior etc.) The BIG brands (Fendi, Gucci, Dior etc.) And very little in between And very little in between 16/17 Oct 2014 Difficult market penetration for Difficult market penetration for existing companies existing companies As in comparison to the big producers, The SME’s have to face: As in comparison to the big producers, The SME’s have to face: Change of Change of Mindset / Mindset / Big competition Subcontractor to Difficult Sourcing Big competition Subcontractor to Difficult Sourcing Producer Producer Expensive product development Expensive product development Lack of technology Lack of technology PRICE PRICE 16/17 Oct 2014 What can SME’s do in this cut throat market? What can SME’s do in this cut throat market? •• SSttaayy smsmalall l and and kkeeeepp oonn wwoorrking king as as ssubcubcoonnttrracacttoorrs!s! OORR •• CCararvvee ooutut a a ““nicnichehe”” mmararkkeett ffoorr tthehemmsseelvlveess •• GGeett aall ll tthehe hehelplp ttheheyy ccaann tthrhroough ugh SSME ME supposupporrtt prprooggrraammss •• UUsese uncuncoonnvveenntitioonalnal mmeeansans ttoo sursurmmooununtt sosoururccing ing prproobleblemmss 16/17 Oct 2014 What are technical fibers? A “NICHE” Market A “NICHE” Market The Technology Microfibers: The technology behind Microencapsulation: The textile microfibers is the size of the fibre. industry utilizes Microfibers are fibres that are less than microencapsulation, a technology one denier per filament or 100 times that uses microcapsules, which finer than a human hair. serve as tiny containers of substances. The substance, liquid Nanotechnology: One of the hottest or solid, is released to fulfil a trends in the fashion industry today is specific purpose ‘nanotechnology,’ which is invisible to the naked eye but is utilized to increase the performance and the functionality of Antimicrobial /Stain Repellent textiles. and Stain Release / Moisture Management / Heat Inducement Ultraviolet Protection OR A Bundling of Functionality 16/17 Oct 2014
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