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picture1_Marketing Ppt 68063 | Amm Week 5


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File: Marketing Ppt 68063 | Amm Week 5
instructions objective to know the differentiation and positioning in marketing dos ask questions supplement or complement with learning don ts break silence and discipline ring phones 08 28 2022 talk ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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      Instructions
   • Objective: To know the differentiation and positioning in 
                         marketing .
   • Dos : Ask questions.
                         Supplement or complement with learning.
   • Don’ts        : Break silence and discipline.
                 Ring phones.
      08/28/2022
                         Talk friends.                                              2
      AMM WEEK 4
                  
      Differentiation
      l    Consumers or organizational customers cho
           ose what they buy for one of two reasons: 
          •    What they choose is better. 
          •    What they choose is cheaper. 
      l    In either case, the choice is, in some way, alm
           ost always different from others they could h
           ave chosen.
      Differentiation
      l    Most of the time, differentiation is why peopl
           e buy.
      l    Differentiation among competing brands
          •    Differences can be physical or perceptual.
          •    Brand positioning seeks to create both physical and 
               perceptual differences using all the elements of the 
               marketing mix.
  Product Position
  
   The way the product is defined by consumers on i
   mportant attributes--the place the product occupi
   ed in consumers’ minds relative to competing pro
   ducts. 
  
   “Products are created in the factory, but brands a
   re created in the mind.” 
  Product Position Samples
  
   Tide: a powerful, all-purpose family detergent
  
   Ivory: the gentle detergent for fine washables and ba
   by clothes.
  
   Subway restaurants: eat fresh
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...Instructions objective to know the differentiation and positioning in marketing dos ask questions supplement or complement with learning don ts break silence discipline ring phones talk friends amm week l consumers organizational customers cho ose what they buy for one of two reasons choose is better cheaper either case choice some way alm ost always different from others could h ave chosen most time why peopl e among competing brands differences can be physical perceptual brand seeks create both using all elements mix product position defined by on i mportant attributes place occupi ed minds relative pro ducts products are created factory but a re mind samples tide powerful purpose family detergent ivory gentle fine washables ba clothes subway restaurants eat fresh...

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