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picture1_Marketing Ppt 67845 | Mrkt370f2003


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File: Marketing Ppt 67845 | Mrkt370f2003
mrkt 370 marketing principles required text kotler and armstrong th principles of marketing 10 edition prentice hall 2004 optional text study guide on the web assigned readings wall street journal ...

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         MRKT 370 – MARKETING 
         PRINCIPLES
         Required Text: Kotler and Armstrong. 
                                      th
           Principles of Marketing(10  edition), 
           Prentice-Hall, 2004.
         Optional Text: Study Guide on the Web.
         Assigned Readings:  Wall Street Journal,  
           Business Week, Fortune magazines and 
           New York Times.
                                 
         MRKT 370 – PRINCIPLES OF 
         MARKETING
         Course Description: 
            Survey of marketing covering marketing 
           environment and planning, consumer 
           behaviors, research, segmentation, product 
           management, pricing, promotion, place and 
           global marketing.
         Prerequisite: None.
                                 
          MRKT 370 – MARKETING 
          PRINCIPLES
          Course Objectives:
           To develop[e balanced and broad survey of 
            marketing.
           To understand the role of marketing in the social 
            and economic systems.
           To introduce case method in marketing.   
           To understand the planning aspect of marketing.
           To present career opportunities in marketing
                                      
          MRKT 370 – PRINCIPLES OF 
          MARKETING
          Method of Instruction:
              Lectures, class discussion, student participation, 
             power point slides, examples from Fortune 500 
             domestic and global firms.
          Course Assignments:
              Two midterms and final examinations.  There is an 
             optional term paper, if you decide to submit at the 
             end of this semester. Class participation is 
             mandatory.
                                        
          MRKT 370 – PRINCIPLES OF 
          MARKETING
          Case Assignments:
             Each case assignment must read before each 
            class, and questions the case must be 
            answered in class.
          Class Participation:
             It is required in every class.  Your level of 
            participation will be graded at the end of the 
            semester.
                                     
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...Mrkt marketing principles required text kotler and armstrong th of edition prentice hall optional study guide on the web assigned readings wall street journal business week fortune magazines new york times course description survey covering environment planning consumer behaviors research segmentation product management pricing promotion place global prerequisite none objectives to develop e balanced broad understand role in social economic systems introduce case method aspect present career opportunities instruction lectures class discussion student participation power point slides examples from domestic firms assignments two midterms final examinations there is an term paper if you decide submit at end this semester mandatory each assignment must read before questions be answered it every your level will graded...

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