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MRKT 370 – MARKETING PRINCIPLES Required Text: Kotler and Armstrong. th Principles of Marketing(10 edition), Prentice-Hall, 2004. Optional Text: Study Guide on the Web. Assigned Readings: Wall Street Journal, Business Week, Fortune magazines and New York Times. MRKT 370 – PRINCIPLES OF MARKETING Course Description: Survey of marketing covering marketing environment and planning, consumer behaviors, research, segmentation, product management, pricing, promotion, place and global marketing. Prerequisite: None. MRKT 370 – MARKETING PRINCIPLES Course Objectives: To develop[e balanced and broad survey of marketing. To understand the role of marketing in the social and economic systems. To introduce case method in marketing. To understand the planning aspect of marketing. To present career opportunities in marketing MRKT 370 – PRINCIPLES OF MARKETING Method of Instruction: Lectures, class discussion, student participation, power point slides, examples from Fortune 500 domestic and global firms. Course Assignments: Two midterms and final examinations. There is an optional term paper, if you decide to submit at the end of this semester. Class participation is mandatory. MRKT 370 – PRINCIPLES OF MARKETING Case Assignments: Each case assignment must read before each class, and questions the case must be answered in class. Class Participation: It is required in every class. Your level of participation will be graded at the end of the semester.
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