Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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193x Filetype PPTX File size 0.10 MB Source: vikramuniv.ac.in
Definition of Product
Product is a complex of tangible and
intangible attributes ,including packaging,
colour manufactures prestige and
manufacturers and retailers services, which
the buyer may accept as offering satisfaction
of wants or needs…….W.J.STANTON
Classification of Product
1. Consumer product:
* Convenience product
* Shopping product
* Specialty product
* Unsought product
2. Industrial product:
*operating suppliers
*accessory equipments
*fabricating material
*installations
PRODUCT MIX
A product mix is the set of all product lines and
items that a particular seller offers for the sale
to buyers…. Philip kotler
Product mix decisions
1.width
2.Length
3.Depth
4.Consistenscy
Width of product mix
• The width of product mix for a marketing
company is measured by the number of
product lines carried by the company.
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