jagomart
digital resources
picture1_Marketing Ppt 67716 | Lec 2 Health Care Marketing


 188x       Filetype PPTX       File size 1.63 MB       Source: tiu.edu.iq


File: Marketing Ppt 67716 | Lec 2 Health Care Marketing
learning outcomes by the end of this session you will be able to define marketing describe the history of evolving health care marketing introduction for anyone involved in health care ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
Partial capture of text on file.
       Learning Outcomes
  By the end of this session, you will be able to ...
  • Define Marketing
  • Describe the history of evolving health care 
   marketing
                             Introduction 
      •  For anyone involved in health care during the past 10-15 
         years, the term marketing generates little emotional reaction.
      •  Yet, health care marketing a common place concept today was 
         considered novel and controversial when first introduced to 
         the industry 3 decades ago.
                            Introduction cont.,
       •   In 1975, Evanston Hospital, in Evanston, Illinois, was one of the first 
           hospitals to establish a formal marketing staff position. 
       •   Now, more than 30 years later, marketing has diffused throughout health 
           care into hospitals, group practices, rehabilitation facilities, and other 
           health care organisation.
       •   The basic elements of marketing will be central of any organisation’s 
           successful position in the marketplace.
              The Meaning of Marketing 
      •  Several views and definitions
      •  The American Marketing Association defines it as:
       “the process of planning and executing the conception, pricing, 
         promotion, and distribution of ideas, goods and services to 
         create exchanges that satisfy individual and organizational 
                                     objectives.” 
The words contained in this file might help you see if this file matches what you are looking for:

...Learning outcomes by the end of this session you will be able to define marketing describe history evolving health care introduction for anyone involved in during past years term generates little emotional reaction yet a common place concept today was considered novel and controversial when first introduced industry decades ago cont evanston hospital illinois one hospitals establish formal staff position now more than later has diffused throughout into group practices rehabilitation facilities other organisation basic elements central any s successful marketplace meaning several views definitions american association defines it as process planning executing conception pricing promotion distribution ideas goods services create exchanges that satisfy individual organizational objectives...

no reviews yet
Please Login to review.