188x Filetype PPTX File size 1.63 MB Source: tiu.edu.iq
Learning Outcomes By the end of this session, you will be able to ... • Define Marketing • Describe the history of evolving health care marketing Introduction • For anyone involved in health care during the past 10-15 years, the term marketing generates little emotional reaction. • Yet, health care marketing a common place concept today was considered novel and controversial when first introduced to the industry 3 decades ago. Introduction cont., • In 1975, Evanston Hospital, in Evanston, Illinois, was one of the first hospitals to establish a formal marketing staff position. • Now, more than 30 years later, marketing has diffused throughout health care into hospitals, group practices, rehabilitation facilities, and other health care organisation. • The basic elements of marketing will be central of any organisation’s successful position in the marketplace. The Meaning of Marketing • Several views and definitions • The American Marketing Association defines it as: “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.”
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