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picture1_Marketing Ppt 67691 | Commerce


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File: Marketing Ppt 67691 | Commerce
marketing management promotion and communication by dr r lalitha pg and research department of commerce seethalakshmi ramaswami college autonomous tiruchirappalli 620 002 promotion promotion is the element in an organisation ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago

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Partial capture of text on file. 
  MARKETING MANAGEMENT
     PROMOTION AND COMMUNICATION
             By 
           Dr.R.Lalitha 
   PG and Research Department of Commerce
 Seethalakshmi Ramaswami College (Autonomous)
        Tiruchirappalli-620 002
              PROMOTION
       Promotion  is  the  element  in  an 
     organisation’s  marketing  mix  that 
     serves  to  inform,  persuade  and 
     remind   the   market   about   the 
     organisation and/or its products.
                               Promotional Mix
       1.   Personal  selling:  the  presentation  of  a  product  to  a 
            prospective customer by a firm’s sales executive.
       2.   Advertising:  paid,  non-personal  mass  communication, 
            in which the sponsor is clearly identified.
       3.   Sales promotion: demand-stimulating activity designed 
            to  supplement  advertising  and  co-ordinate  personal 
            selling.
       4.   Publicity: a non-paid form of advertising that uses mass 
            communication to stimulate demand.
 1.IDENTIFY THE TARGET AUDIENCE:
  a. Familiarity Analysis
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...Marketing management promotion and communication by dr r lalitha pg research department of commerce seethalakshmi ramaswami college autonomous tiruchirappalli is the element in an organisation s mix that serves to inform persuade remind market about or its products promotional personal selling presentation a product prospective customer firm sales executive advertising paid non mass which sponsor clearly identified demand stimulating activity designed supplement co ordinate publicity form uses stimulate identify target audience familiarity analysis...

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Category: Uncategorized / Uncategorized
Posted on: 28 Aug 2022 | 3 years ago
Tag: download pptx, commerce,
Filetype: PPTX
File size: 2.84 MB
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