111x Filetype PPTX File size 0.23 MB Source: schools.yrdsb.ca
The Marketing Mix: 4 Ps Product Price P What ro e What are the product(s) d ic pricing t uc r should we P objectives? sell? The 4 Ps The 4 Ps How should How much they be should we branded? charge? What is the e P Promotion Place c ro best a i m Where, when l o o What value does positioning? P n t our product add and how will consumers for consumers? access our What is the best products? way for us to How will we convey our distribute? message to consumers? The Marketing Mix: 2 Cs CustomersCompetition Who is our target market? Who are our What are their wants competitors? and needs? What do they Tip: the customers are offer? the people who make How can we purchase decisions and differentiate buy goods from a ourselves? particular firm; consumers are people who use (“consume”) particular goods or services – but may or may not be customers to a given firm Marketing Mix MODEL C om p et i tio n TARGET r MARKET em usn oC The 4 P’s & 2 C’s of Marketing Canadian Tire: A Successful Mix Now that you have discovered the 4 P’s of the Marketing Mix, let’s look at how one company, Canadian Tire, successfully put all the P’s together. PRODUCT Canadian Tire provides auto “There’s a lot more to maintenance at most of its Canadian Tire than stores, and sells a selection of assorted products just tires.” including... – Auto parts – Canadian Tire – Leisure goods carefully selects the – Household items goods and services it – Do it yourself supplies markets and tools
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