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picture1_Marketing Ppt 67674 | 4ps And 2cs


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File: Marketing Ppt 67674 | 4ps And 2cs
the marketing mix 4 ps product price p what ro e what are the product s d ic pricing t uc r should we p objectives sell the 4 ps ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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          The Marketing Mix: 4 Ps
           Product                                                    Price 
                                P
           What                  ro                           e       What are the 
           product(s)              d                        ic        pricing 
                                 t uc                      r
           should we                                     P            objectives?
           sell?                        The 4 Ps
                                        The 4 Ps
           How should                                                 How much 
           they be                                                    should we 
           branded?                                                   charge?
           What is the                e               P               Promotion
           Place                    c                  ro
           best                    a                  i  m
           Where, when            l                    o  o           What value does 
           positioning?         P                       n  t          our product add 
           and how will 
           consumers                                                  for consumers? 
           access our                                                 What is the best 
           products?                                                  way for us to 
           How will we                                                convey our 
           distribute?                                                message to 
                                                                      consumers?
        The Marketing Mix: 2 Cs
             CustomersCompetition
         Who is our target 
         market?                       Who are our 
         What are their wants          competitors? 
         and needs?                    What do they 
         Tip: the customers are        offer?
         the people who make           How can we 
         purchase decisions and        differentiate 
         buy goods from a              ourselves?
         particular firm; 
         consumers are people 
         who use (“consume”) 
         particular goods or 
         services – but may or 
         may not be customers 
         to a given firm
     Marketing Mix MODEL
                         C
                          om
                          p
                           et
                           i
                           tio
                            n
                  TARGET
          r       MARKET
          em
           usn
            oC
    The 4 P’s & 2 C’s of Marketing
    Canadian Tire: A Successful Mix
     Now that you have discovered the 4 P’s of the 
      Marketing Mix, let’s look at how one company, 
      Canadian Tire, successfully put all the P’s together.
         PRODUCT
          Canadian Tire provides auto     “There’s a lot more to 
            maintenance at most of its        Canadian Tire than 
            stores, and sells a selection 
            of assorted products              just tires.”
            including...
             – Auto parts
                                               – Canadian Tire 
             – Leisure goods
                                                  carefully selects the 
             – Household items
                                                  goods and services it 
             – Do it yourself supplies            markets
               and tools
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...The marketing mix ps product price p what ro e are s d ic pricing t uc r should we objectives sell how much they be branded charge is promotion place c best a i m where when l o value does positioning n our add and will consumers for access products way us to convey distribute message cs customerscompetition who target market their wants competitors needs do tip customers offer people make can purchase decisions differentiate buy goods from ourselves particular firm use consume or services but may not given model om et tio em usn oc of canadian tire successful now that you have discovered let look at one company successfully put all together provides auto there lot more maintenance most its than stores sells selection assorted just tires including parts leisure carefully selects household items it yourself supplies markets tools...

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