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picture1_Consumer Behaviour Ppt 67514 | 21bsc722 Consumer Behaviour


 177x       Filetype PPTX       File size 0.07 MB       Source: learn.lboro.ac.uk


File: Consumer Behaviour Ppt 67514 | 21bsc722 Consumer Behaviour
about this module the purpose of this module is to provide students with an understanding of consumer behaviour and its application within the business context the knowledge of foundation social ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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   About This Module
   The Purpose of this module is to provide students 
   with:
     an understanding of consumer behaviour and its 
     application within the business context. 
     the knowledge of foundation social and 
     psychological concepts as they apply to 
     consumer behaviour.
     an understanding of consumer well-being and 
     the dark side of consumer behaviour.
   Range of Topics Covered
   During the module we will explore how and why 
   consumers behave in the ways that they do by 
   covering:
     Introduction to consumer behaviour.
     An in-depth look at internal and external 
     influences on consumers’ behaviour (e.g. 
     perception, motivation, attitudes, persuasion, 
     situations, groups and society).
     Consumer decision making process. 
     Consumer well-being.
  Teaching and Learning 
  The module is taught as a two-hour lecture each 
   week. 
  Lectures are drawn on academic materials, bringing 
   it to life with real world examples. 
  Lectures are interactive and include class 
   discussions, and anonymous online class quizzes.
  Students are expected to do private study 
   comprising guided readings.
   Assessment and Feedback 
  Assessment: 
     Two-hour unseen written examination (100% weighting) 
     taken at the end of the semester.
  Feedback:
     Generic written feedback on the examination after results 
     will be published. 
     Developmental feedback generated through teaching 
     activities. 
     Students may also drop-in during consultation and feedback 
     hours, or by appointment for informal discussion and 
     feedback.
  Wider skills and knowledge 
  development 
  Students will enhance their knowledge on how 
   psychological and social concepts can be applied 
   to advertising, labelling, packaging and branding in 
   order to influence consumer behaviour.
  It further enhances students analytical skills, 
   including the ability to applying theory to practice 
   by collecting and using examples and evidence to 
   build arguments. 
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...About this module the purpose of is to provide students with an understanding consumer behaviour and its application within business context knowledge foundation social psychological concepts as they apply well being dark side range topics covered during we will explore how why consumers behave in ways that do by covering introduction depth look at internal external influences on e g perception motivation attitudes persuasion situations groups society decision making process teaching learning taught a two hour lecture each week lectures are drawn academic materials bringing it life real world examples interactive include class discussions anonymous online quizzes expected private study comprising guided readings assessment feedback unseen written examination weighting taken end semester generic after results be published developmental generated through activities may also drop consultation hours or appointment for informal discussion wider skills development enhance their can applied a...

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