144x Filetype PPTX File size 1.91 MB Source: is.muni.cz
PROPOSAL Proposal of marketing research themes (from faculty vice- dean Mr. Smutný): 1. Evaluation of faculty web page (English version) by the international students studying at faculty this semester RQ: Do faculty web pages fulfill various needs, correspond with the expected roles of web and are their attractive? 2. Evaluation of faculty web page (English version) by the students from foreign countries (comparative evaluation) – web page as the main promotion tool to attract students in their decision making which country and faculty (within some university) to choose for study RQ: Are faculty web page attractive to help students with their decion making where to go to study abroad? What is research process and what activities(phases) it can involve? TASK Try to think about the answer to the question RESEARCH PROCESS – one aproach Research process – another approach Research process – one more approach
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