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picture1_Marketing Ppt 67437 | Examguide


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File: Marketing Ppt 67437 | Examguide
format of the examination the examination will consist of a two hour paper the total mark for the examination is 70 marks this examination will be based on the prescribed ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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      FORMAT OF THE 
      EXAMINATION 
      • The examination will consist of a two hour paper .
      • The total mark for the examination is 70 marks.
      • This examination will be based on the prescribed book, the study guide, and 
       all assignments.
      • You have to study unit 1-4 of your study guide and consult relevant 
       chapters in your prescribed book as well as assignment 1 and assignment 
       2.
      • In the examination, you will not concentrate on only one study unit 
       per question.
      • We may ask questions from different study units in each of the four 
       questions.
     • The marketing context 
                                           TOPIC FOR EXAM
      (Chapter 5)                          Please study all materials, 
     • Integrated Marketing                i.e. prescribed books, study 
                                           guides and assignments on 
      Communication (Chapter 6)            your TLs
     • Online Marketing (Chapter 10)
     • Integrated Communication 
      Campaigns (Chapter 13) 
    THE MARKETING 
    CONTEXT 
    • Defining marketing and marketing management.
    • Understanding the relationship marketing 
     perspectives.
    • Understand the nature of cause related marketing 
     perspectives.
    • Different steps for marketing plans: you should 
     understand all the steps of a marketing plan and be in 
     a position to apply to the given scenarios
    • Understand pull and push mechanisms 
    INTEGRATED 
    MARKETING 
    COMMUNICATION (IMC)
    • Defining all key concepts: define and differentiate all 
     key concepts.
    • Discuss the stages of IMC development.
    • Components of IMC: understand all components.
    • Understand the barriers of using IMC.
    • The promotional mix.
    • Factors which give rise to importance and growth of 
     sales promotion.
      ONLINE MARKETING
      • The terminology
      • Nature and development of online marketing.
      • Difference between online and traditional marketing.
      • Explain how online and traditional marketing can be integrated and what 
       will benefit such integration.
      • Online marketing applications.
      • Advantages and disadvantages of online marketing.
      • Understand the pull and push mechanisms.
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...Format of the examination will consist a two hour paper total mark for is marks this be based on prescribed book study guide and all assignments you have to unit your consult relevant chapters in as well assignment not concentrate only one per question we may ask questions from different units each four marketing context topic exam chapter please materials integrated i e books guides communication tls online campaigns defining management understanding relationship perspectives understand nature cause related steps plans should plan position apply given scenarios pull push mechanisms imc key concepts define differentiate discuss stages development components barriers using promotional mix factors which give rise importance growth sales promotion terminology difference between traditional explain how can what benefit such integration applications advantages disadvantages...

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