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picture1_Marketing Ppt 67253 | Case  Study  On Amul Moiz


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File: Marketing Ppt 67253 | Case Study On Amul Moiz
introduction amul is an indian cooperative based industry located at anand district of gujarat amul the co operative came into existence in 1st december 1946 dr verghese kurien founder chairman ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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               Introduction
  
    Amul is an Indian cooperative based industry 
    located at Anand district of Gujarat.
  
    Amul the co-operative came into existence in 
    1st December, 1946.
  
    Dr. Verghese Kurien, founder-chairman of the 
    GCMMF(Gujarat Co-operative Milk 
    Marketing Federation Ltd.) for more than 30 
    years (1973–2006), is credited with the 
    success of Amul.
  “AMUL” What does name suggests ??
  
   The name AMUL means “AMULYA” derived 
   from Sanskrit language(suggested by a 
   quality control expert in Anand) which means 
   priceless.
  
   Amul is an acronym for Anand Milk Union 
   Limited.
  About Amul
  
   Amul is basically established before more than 
   65 years in Anand district of Gujarat.
  
   The main aim to establish this co-operative 
   based society was to stop exploitation of 
   consumer by local milk cartels.
  
   By the manipulative and unfair trade practices, 
   farmers approached to Shri Sardar Vallabhbhai 
   Patel for solution and he suggested to form the 
   co-operative society.
  
   The first co-operative began in Kaira district 
   with just daily production of 250 litres milk.
  Cont………
  
   Gradually, this flourished and came to be known as 
   Amul.
  
   This spurred White Revolution in India and made 
   India a leading producer of dairy products.
  
   Now, everyday approximately Amul collects 8.4 
   million litres of milk from 2.79 million farmers and 
   converts into milk and milk products and 
   distributes to the consumers through more than 5 
   Lakhs retail outlets across the country.
  
   In 1994-95 sales turnover of Amul was 11140 
   Million, which increased to 207330 Million in 2014- 
            Three Tier System
  
   This structure consists of a dairy cooperative society 
   at the village level affiliated to a milk union at the 
   district level which in turn is federated into a milk 
   federation at the state level.
  
    Milk collection is done at the village dairy society, 
   milk procurement and processing at the District 
   Milk Union and milk products marketing at the state 
   milk federation. 
  
   This patter of amul is known as 'Amul Model' or 
   'Anand Pattern‘.
  
   This model has helped India to emerge as the largest 
   milk producer in the world.
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...Introduction amul is an indian cooperative based industry located at anand district of gujarat the co operative came into existence in st december dr verghese kurien founder chairman gcmmf milk marketing federation ltd for more than years credited with success what does name suggests means amulya derived from sanskrit language suggested by a quality control expert which priceless acronym union limited about basically established before main aim to establish this society was stop exploitation consumer local cartels manipulative and unfair trade practices farmers approached shri sardar vallabhbhai patel solution he form first began kaira just daily production litres cont gradually flourished be known as spurred white revolution india made leading producer dairy products now everyday approximately collects million converts distributes consumers through lakhs retail outlets across country sales turnover increased three tier system structure consists village level affiliated turn federated ...

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