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Introduction Amul is an Indian cooperative based industry located at Anand district of Gujarat. Amul the co-operative came into existence in 1st December, 1946. Dr. Verghese Kurien, founder-chairman of the GCMMF(Gujarat Co-operative Milk Marketing Federation Ltd.) for more than 30 years (1973–2006), is credited with the success of Amul. “AMUL” What does name suggests ?? The name AMUL means “AMULYA” derived from Sanskrit language(suggested by a quality control expert in Anand) which means priceless. Amul is an acronym for Anand Milk Union Limited. About Amul Amul is basically established before more than 65 years in Anand district of Gujarat. The main aim to establish this co-operative based society was to stop exploitation of consumer by local milk cartels. By the manipulative and unfair trade practices, farmers approached to Shri Sardar Vallabhbhai Patel for solution and he suggested to form the co-operative society. The first co-operative began in Kaira district with just daily production of 250 litres milk. Cont……… Gradually, this flourished and came to be known as Amul. This spurred White Revolution in India and made India a leading producer of dairy products. Now, everyday approximately Amul collects 8.4 million litres of milk from 2.79 million farmers and converts into milk and milk products and distributes to the consumers through more than 5 Lakhs retail outlets across the country. In 1994-95 sales turnover of Amul was 11140 Million, which increased to 207330 Million in 2014- Three Tier System This structure consists of a dairy cooperative society at the village level affiliated to a milk union at the district level which in turn is federated into a milk federation at the state level. Milk collection is done at the village dairy society, milk procurement and processing at the District Milk Union and milk products marketing at the state milk federation. This patter of amul is known as 'Amul Model' or 'Anand Pattern‘. This model has helped India to emerge as the largest milk producer in the world.
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