Meaning:
        It is an organization consist of human 
        beings working together for the effective 
        marketing of products manufactures by 
        the firm or the products purchased for 
        resale.
            Need for Sales organization:
            To create demand .
            Keeping enough stock by looking at the future demand.
            Maximum contribution.
            Demand for the goods has to be created through efficient salesman.
            Effective advertising campaign has to be undertaken.
            Arrangements have to be made for the prompt execution of the orders.
            Complaints or grievances of the customers have to be attended to and 
            redressed quickly.
            Outstanding bills have to be collected.
            Production or purchase of goods has to be planned and adjusted in 
            accordance with the marketing conditions.
            Regular study of marketing condition 
        Importance od Sales Organization:
         Sales are the life blood of business.
         Increasing in sales.
         Consumers are the kings.
         For movement of products.
         To handle the orders promptly.
         Collection of dues.
         To keep good relationship with public.
            Function of Sales Organization
         It has to collect marketing information.
         It has to undertake product planning.
         It has to forecast the sales.
         It has to undertake sales budgeting.
         It has to lay down a clear and sound selling policy.
         It has to undertake the work of recruitment and selection of salesman
         It has to undertake the task of training salesmen.
         It has to perform the task of supervision and control of salesmen.
         It has to devise suitable plans for remunerating the salesman.
         It has to arrange for advertising and publicity.
             It has to undertake sales promotion activities.
             It is also concerned with the selling routine.
             Order preparation and office recording.
             Preparation of customer’s record cards.
             Maintenance of salesmen’s record.