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picture1_Marketing Ppt 67216 | 6143c5d2cb92e3051c9ce1f7 Facilitatorguide Seafood Slides


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File: Marketing Ppt 67216 | 6143c5d2cb92e3051c9ce1f7 Facilitatorguide Seafood Slides
learning objectives fish to school understand fish and seafood on the school menu understand opportunities and barriers understand individual sales versus vendor sales develop a fish to school marketing tool ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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                    Learning Objectives - Fish to School
       •Understand fish and seafood on the school 
          menu.
       •Understand opportunities and barriers.
       •Understand individual sales versus  
          vendor sales.
       •Develop a fish to school marketing tool.
                                                                                                       Photo: RI Sea Grant
                                                                                            Bringing the Farm to School: Agricultural Producers’  Toolkit    2
      Considerations for Working with Schools
       • Traditional paradigm: 
          Menu drives product
       • Fish to School paradigm: 
          Product volume drives 
          menu
       • Farmers: 
          Communication and 
          kitchen flexibility is 
          important                                                           Photo: rivertowns.net
       • Schools: Consistent 
          product, abundant fish                                                            Bringing the Farm to School: Agricultural Producers’  Toolkit    3
          offerings
       • Market swings versus 
          low fixed price 
      Considerations for Working with Schools
       • Think menu diversity and use 
          underutilized species
       • Catch of the day
       • Menu slots and pounds per 
          service
           ―Per day, week, month
       • Educate staff on recipes and 
          ingredients
        Bay2Tray – Local Seafood & 
                   Public Schools
                  Click for video                                                               Credit: Real Good Fish Company
                                                                                            Bringing the Farm to School: Agricultural Producers’  Toolkit    4
      Freshwater Aquaculture and Aquaponics
       • Partial or single 
          batch harvest
       • System density 
       • Harvest size
       • Growing season
       • Successive 
          harvests for 
          consistent 
          delivery                              Credit: Southern Regional Aquaculture Center
                                                                                            Bringing the Farm to School: Agricultural Producers’  Toolkit    5
      Logistics for Fish Farmers and Commercial 
      Fishers
       • Individual vs. wholesaler
       • Underutilized species
       • Find a local coop
                                                Hake
                                                                                                                                            Seafood Co-ops
                 Spiny Dogfish                                       Rock Sole
           Credit: buyingseafood.com
                                                                                            Bringing the Farm to School: Agricultural Producers’  Toolkit    6
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...Learning objectives fish to school understand and seafood on the menu opportunities barriers individual sales versus vendor develop a marketing tool photo ri sea grant bringing farm agricultural producers toolkit considerations for working with schools traditional paradigm drives product volume farmers communication kitchen flexibility is important rivertowns net consistent abundant offerings market swings low fixed price think diversity use underutilized species catch of day slots pounds per service week month educate staff recipes ingredients baytray local public click video credit real good company freshwater aquaculture aquaponics partial or single batch harvest system density size growing season successive harvests delivery southern regional center logistics commercial fishers vs wholesaler find coop hake co ops spiny dogfish rock sole buyingseafood com...

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