RESEARCH METHODS FOR THE ARTS AND HUMANITIES
                                    GENERAL EDITOR: GABRIELE GRIFFIN
                                    Designed to serve postgraduate students and academics teaching research                                                                                                                                                                                                                                                                                                                                                                 R
                                    methods,this series provides discipline-specific volumes which explore the                                                                                                                                                                                                                                                                                                                                                              e
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            s                                                                                                                              Research Methods
                                    possibilities and limitations of a range of research methods applicable to the                                                                                                                                                                                                                                                                                                                                                          e
                                    subject in question.                                                                                                                                                                                                                                                                                                                                                                                                                    a
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                            h                                                                                                                              for Cultural Studies
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                                    Research Methods for Cultural Studies                                                                                                                                                                                                                                                                                                                                                                                                   h                                                                                                                               Edited by Michael Pickering
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                                    Edited by Michael Pickering                                                                                                                                                                                                                                                                                                                                                                                                             s
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                                    This new textbook addresses the neglect of practical research methods in cultural                                                                                                                                                                                                                                                                                                                                                       r
                                    studies. It provides students with clearly written overviews of research methods in                                                                                                                                                                                                                                                                                                                                                     C
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                                    cultural studies, along with guidelines on how to put these methods into operation. It                                                                                                                                                                                                                                                                                                                                                  l
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                                    advocates a multi-method approach,with students drawing from a pool of techniques                                                                                                                                                                                                                                                                                                                                                       u
                                    and approaches suitable for their own topics of investigation.The book covers the                                                                                                                                                                                                                                                                                                                                                       r
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                                    following main areas:                                                                                                                                                                                                                                                                                                                                                                                                                   l
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                                    • Drawing on experience,and studying how narratives make sense of experience                                                                                                                                                                                                                                                                                                                                                            t
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                                    • Investigating production processes in the cultural industries, and the consumption and                                                                                                                                                                                                                                                                                                                                                d
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                                             assimilation of cultural products by audiences and fans                                                                                                                                                                                                                                                                                                                                                                        e
                                    • Taking both quantitative and qualitative approaches to the study of cultural life                                                                                                                                                                                                                                                                                                                                                     s
                                    • Analysing visual images and both spoken and written forms of discourse
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                                    • Exploring cultural memory and historical representation.                                                                                                                                                                                                                                                                                                                                                                             d
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                                    The contributors,along with Michael Pickering,are Martin Barker,Aeron Davis,David                                                                                                                                                                                                                                                                                                                                                      e
                                    Deacon,Emily Keightley,Steph Lawler,Anneke Meyer,Virginia Nightingale,and Sarah Pink.                                                                                                                                                                                                                                                                                                                                                  d
                                    The book is designed for use by students on upper-level undergraduate and taught                                                                                                                                                                                                                                                                                                                                                       b
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                                    Masters-level courses as well as postgraduate research students and cultural studies                                                                                                                                                                                                                                                                                                                                                   M
                                    researchers more generally.It will be of enormous value across all fields of study                                                                                                                                                                                                                                                                                                                                                     i
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                                    involved in cultural enquiry and analysis.                                                                                                                                                                                                                                                                                                                                                                                             h
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                                    Michael Pickering is Professor of Media and Cultural Analysis in the Department of Social                                                                                                                                                                                                                                                                                                                                              e
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                                    Sciences at Loughborough University.He has published in the areas of cultural history                                                                                                                                                                                                                                                                                                                                                  P
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                                    and the sociology of culture as well as media analysis and theory.                                                                                                                                                                                                                                                                                                                                                                     c
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                                    Cover design:River Design,Edinburgh
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                                    Edinburgh University Press                                                                                                                                                                                                                                                                                                                                                                                                             d
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                                    22 George Square,Edinburgh EH8 9LF                                                                                                                                                                                                                                                                                                                                                                                                     n
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                                    www.eup.ed.ac.uk                                                                                                                                                                                                                                                                                                                                                                                                                       u
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                                    ISBN 978 0 7486 2578 9                                                                                                                                                                                                                                                                                                                                                                                                                 g
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    Research Methods for Cultural Studies
      RESEARCH METHODS FOR THE ARTS AND HUMANITIES
      Published Titles
      Research Methods for English Studies
      Edited by Gabrielle Griffin
      Research Methods for Law
      Edited by Mike McConville and Wing Hong Chui
      Forthcoming Titles 
      Textual Editing in English Studies
      Research Methods for History
      Research Methods for Practice-based Research
      Research Methods for Film Studies 
      Research Methods for Linguistics
      Research Methods in Theatre Studies
      Research Methods for Geography
      Resarch Methods for Education
      Advisory Board
      Professor Geoffrey Crossick, Chief Executive, AHRB 
      Professor Warwick Gould, Director, Institute of English Studies, London 
      Professor David Bradby, Theatre Studies, Royal Holloway, London 
      Professor Angela McRobbie, Media and Communication Studies,
      Goldsmith’s College, London
      Professor Robert Morris, History, Edinburgh University
      Professor Harold Short, Director of the Centre for Computing in the
      Humanities (CCH) at King’s College London
     Research Methods for Cultural
     Studies
     Edited by Michael Pickering
     Edinburgh University Press