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picture1_Electronic Spread Sheet 42452 | Lecture 4


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File: Electronic Spread Sheet 42452 | Lecture 4
strategy the direction and scope of an organization over the long term which achieves advantage for the organization through its configuration of resources within a changing environment to meet the ...

icon picture PPTX Filetype Power Point PPTX | Posted on 16 Aug 2022 | 3 years ago
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          Strategy
             the direction and scope of an organization over the long-term: which 
              achieves advantage for the organization through its configuration of 
              resources within a changing environment to meet the needs of 
              markets and to fulfil stakeholder expectations
             E-business strategies share much in common with corporate, 
              business and marketing strategies
       E-business strategy Definition of the approach by which 
        applications of internal and external electronic communications 
        can support and influence corporate strategy
        corporate strategy which is concerned with the overall purpose 
         and scope of the organization, 
        business unit strategy which defines how to compete successfully 
         in a particular market
        operational strategies which are concerned with achieving 
         corporate and business unit strategies
        functional strategies that describe how the corporate and 
         business unit strategies will be operationalized in different 
         functional areas or business processes
           Functional or process strategies refer to marketing, supply chain 
           management, human resources, finance and information systems 
           strategies.
       e-business strategy should support corporate strategy objectives 
        and it should also support functional marketing and supply chain 
        management strategies
                                 Relationship between e-
                                 business strategy and 
                                 other strategies
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...Strategy the direction and scope of an organization over long term which achieves advantage for through its configuration resources within a changing environment to meet needs markets fulfil stakeholder expectations e business strategies share much in common with corporate marketing definition approach by applications internal external electronic communications can support influence is concerned overall purpose unit defines how compete successfully particular market operational are achieving functional that describe will be operationalized different areas or processes process refer supply chain management human finance information systems should objectives it also relationship between other...

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