Filetype Power Point PPT | Posted on 16 Aug 2022 | 3 years ago
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205x Filetype PPT File size 0.92 MB Source: bahan-ajar.esaunggul.ac.id
What is a Mark?:
Marks are visual images used to identify a
company, organization, person or event.
Mark designs typically fall into one of the
following categories:
- Word Marks
- Letter Marks
- Symbol Marks
- Logo Marks
Types of mark designs:
Word Mark
Primary element of the design is the name of
the business.
Conveys the name of the business through
the style of the font, colours or embellishments.
Fonts are chosen and stylized to suit the type
of business.
Examples of Word Marks:
Types of mark designs:
Letter Mark:
Letters form name in type
Used to quickly identify a company,
often to shorten name
Advantages: letterforms are readable;
short, recognizable name
Disadvantages: more costly to promote,
heavy visual competition (letters)
Examples of Letter Marks:
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