Sheet 1: Example 1

	
	
	
	
	
	
	
	
	
	
	
	
	

		
Strategic Theme
		


		
Legend
		


		


	
	

		
 
		


		


		
Completed
		


		
Green = Success / All Clear
	
	

		
Expand our landscape management division
		


		


		
Moving Quickly
		


		
Blue = Flowing Downstream 
	
	

		
 
		


		


		
Unsure
		


		
Yellow = Caution / Uncertainty
	
	

		
 
		


		


		
Moving Slowly
		


		
Brown = Stuck In the Mud
	
	

		


		


		


		
Not Started
		


		
Red = Failure / Danger
	
	

		


		
 
		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
Defining Objectives
		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Increase marketing for this division
		


		


		
Hire more qualified crew members
		


		


		
Solicit referrals from existing clients
		


		


		
Purchase additional assets
		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Hire one additional operations manager
		


		


		
Build out new office in shop area
		


		


		
Improve quality of our operations
		


		


		
Purchase new operating system
		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		
Standard Operating Objectives
		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Customer Satisfaction
		


		


		
Contract Renewals
		


		


		
New Sales
		


		


		
Gross Profit
		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		
Overhead Expenses
		


		


		
Staff Morale
		


		


		
Asset Management
		


		


		
Sales Pipeline
		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


		


	
	

		

 
		
		


		
This format was developed by The Table Group. Examples are provided by Pro-Motion Consulting. Visit myPMCteam.com or email phil@myPMCteam.com to learn more.