RENCANA MEETING 8 - 14
                    8. Chapter 6, Managing the Business   12. Overview of meeting 11
                       Enterprise                               Chapter 8, Human Resources 
                                                                and Labor Relations
                    9. Overview of meeting 8
                       Chapter 14, Producing Goods and    13. Overview of meeting 12
                       Services                                 Chapter 3, Business Ethically 
                                                                and Responsibility
                    10.Overview of meeting 9
                       Chapter 11, Developing and         14. Overview of meeting 8-13
                       Pricing Products
                                                          Final Exam
                    11.Overview of meeting 10
                       Chapter 13, Promoting Products
                                                                                                        2
          MANAGING THE BUSINESS 
                     ENTERPRISE
                                                       3
 MANAGEMENT
   Is the process of :  • planning,
                        • organizing,
                        • distributing, and
                        • controlling , of
   an organization’s resources: • financial,
                                   • physical,
                                   • human, and
                                   • information 
   to achieve its goals.
   MANAGERS
   Oversee the use of these resources in their respective firms.
                                                                4
 PLANNING
  Management process of determining what an organization 
  needs to do and how best to get it done.
  PLANNING has 3 mean components:
  1.determines firm’s goal,
  2.develop a comprehensive strategy,
  3.design tactical and operational plans for implementing 
  the strategy
                                                            5
 ORGANIZING
   Management process of determining how best to analize 
   an organization’s resources and activities into a coherent 
   structure
 DIRECTING
  Management process of guiding and motivating 
  employees to meet an organization objectives
 CONTROLLING
   Management process of monitoring an organization’s 
   performance to ensure that it is meeting its goals
                                                             6