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Latar belakang mata kuliah ini Latar belakang mata kuliah ini Hubungan Target sasaran Target sasaran Hubungan Strategi pembelajaran Sumber rujukan 1 Ronald B,Adler dan George Rodman .1985. Ronald B,Adler dan George Rodman .1985. Understanding Human Communication.Newyork : Understanding Human Communication.Newyork : CBS College Publishing. CBS College Publishing. Oemi Abdurahman .1989.Dasar – dasar Public Oemi Abdurahman .1989.Dasar – dasar Public Relations.Bandung:Alumni Relations.Bandung:Alumni Fred J.Carvel . 1970. Human Relations In Business. Fred J.Carvel . 1970. Human Relations In Business. Toronto : The Macmillan Company. Toronto : The Macmillan Company. R.M. Hodgetts .1990. Modern Human Relations at R.M. Hodgetts .1990. Modern Human Relations at Work. Florida ; Holt, Rinehart and Winston Inc Work. Florida ; Holt, Rinehart and Winston Inc D.W. Klopft .1989. Interacting in groups ; Theory D.W. Klopft .1989. Interacting in groups ; Theory and practice. Colorado ; Morton Publishing and practice. Colorado ; Morton Publishing Company. Company. Sumber rujukan 2 Sumber rujukan 2 P.H Andrews and J.E.Baird jr . 1986 Communication for P.H Andrews and J.E.Baird jr . 1986 Communication for business and the professions .lowa ; W.M.C Browns business and the professions .lowa ; W.M.C Browns Publishers. Publishers. Deddy Djamaludin malik. Komunikasi Persuasif Deddy Djamaludin malik. Komunikasi Persuasif R.A Santoso Sastropoetra.1990.komunikasi sosial R.A Santoso Sastropoetra.1990.komunikasi sosial Yosal Iriantara. 2004. Community Relations konsep dan Yosal Iriantara. 2004. Community Relations konsep dan Aplikasinya. Simbiosa Rekatama Media.Bandung. Aplikasinya. Simbiosa Rekatama Media.Bandung. Prof.Drs.Onong Uchjana Efendy .M.A. 1993.Human Relations Prof.Drs.Onong Uchjana Efendy .M.A. 1993.Human Relations dan Public Relations . Mandar Maju Bandung. dan Public Relations . Mandar Maju Bandung. Prof .Drs.Onong Uchjana Efendy.M.A. 1992. Hubungan Prof .Drs.Onong Uchjana Efendy.M.A. 1992. Hubungan Masyrakat Suatu Study Komunikologis . Remaja Masyrakat Suatu Study Komunikologis . Remaja Rosdakarya.Bandung. Rosdakarya.Bandung. Kustadi Suhandang . 2004. Public Relations Perusahaan Kustadi Suhandang . 2004. Public Relations Perusahaan kajian program Implementasi . Nuansa Cendekia , Bandung. kajian program Implementasi . Nuansa Cendekia , Bandung.
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