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Available online at www.sciencedirect.com ScienceDirect Procedia - Social and Behavioral Sciences 227 ( 2016 ) 664 – 670 &,7,(6,QWHUQDWLRQDO&RQIHUHQFH,QWHOOLJHQW3ODQQLQJ7RZDUGV6PDUW&LWLHV&,7,(6 1RYHPEHU6XUDED\D,QGRQHVLD 7RXULVPGHVWLQDWLRQSODQQLQJVWUDWHJ\DQDO\VLVDQGLPSOHPHQWDWLRQ RIPDUNHWLQJFLW\WRXULQ%DOL D D ,1\RPDQ6XGLDUWD ,:D\DQ6XDUGDQD aFaculty of Tourism Udayana University, Denpasar 80225, Bali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© 2016 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license 7KH$XWKRUV3XEOLVKHGE\(OVHYLHU/WG (http://creativecommons.org/licenses/by-nc-nd/4.0/). 3HHUUHYLHZXQGHUUHVSRQVLELOLW\RIWKHRUJDQL]LQJFRPPLWWHHRI&,7,(6 Peer-review under responsibility of the organizing committee of CITIES 2015 Keywords:SODQQLQJVWUDWHJ\WRXULVPGHVWLQDWLRQFLW\WRXUDQDO\VLVPDUNHWLQJ ,QWURGXFWLRQ :LWKLQWKHFRQWH[WRIWRXULVPDWRXULVWGHVWLQDWLRQUHIHUVWRDSODFHPDUNHWHGE\YDULRXVVWDNHKROGHUVRIWRXULVP DVDUHVXOWWKHWHUPmarketing placesDSSHDUV.RWOHWet alPHDQLQJWKDWDSURGXFWRIWRXULVPPD\DOVREH DSODFH$VGHVFULEHGE\.RWOHUDQG.HOOHU.RWOHUet alWKDWDQHQWLW\WKDWFDQEHPDUNHWHGLVPDGH &RUUHVSRQGLQJDXWKRU7HOID[ E-mail address:VXGLDUWDQ\RPDQ#\DKRRFRLG 1877-0428 © 2016 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). 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