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The Leader as Coach
The Leader as Coach
Greg Giuliano, PhD
Leaders grow leaders. A “Coach
Approach” to leadership can accelerate
development, increase engagement,
and raise performance. Making the
choice to use a coach approach to
growing others is a smart leadership
strategy that produces strong business
results. The Ultra Leadership framework
3
and A Coaching process provide
leaders with the tool kit to move beyond
usual and ordinary, get more from their
people, and make their jobs easier in
the process. The A3 Coaching tool
provides a proven framework that
combines the mindset, skills, and
process to empower the leader as
coach.
THE LEADER AS COACH Copyright © 2016 Greg Giuliano. All rights reserved. 0
The Leader as Coach
Growing Leadership. We don’t grow others by telling
them what to do. We grow others by
“Before you are a leader, providing them opportunities to push
success is all about growing the limits, find their edges in terms
yourself. When you become a of competence and confidence, and
leader, success is all about learn from their experiences of
growing others.” Jack Welch stretching themselves. Growing
others requires a different
When we think about leadership approach.
we tend to think about producing
business results. That’s partially In this regard, growing others is
correct; leadership is about pushing a smart leadership strategy to get
the limits, disrupting the status quo, people to willingly, enthusiastically,
and driving positive change. and repeatedly engage and
Leadership is equally responsible contribute. It’s also a smart
for getting people to willingly, business strategy. It takes highly
enthusiastically, and repeatedly say engaged individuals and teams to
“yes,” engage and contribute. deliver the business results that we
must deliver. If we see growing and
Growing others as a way of developing others as critical to
enabling high engagement and success, we need to rethink the role
maximizing the contributions of of the leader. We need leaders to
others often takes a back seat to think and act more like coaches.
producing business results. This is
reflective of the fact that most Think of the coach of a
people managers have dual roles. successful sports team. The coach
They still have some contributions is not on the field with the players.
to make as individual contributors He is on the sideline, teaching and
themselves. At the same time, they guiding the thoughts and actions of
are responsible for organizing the players. Great coaches come to
others into high performing teams. mind: John Wooden, Phil Jackson,
This second responsibility involves Tara VanDerveer, Alex Ferguson,
aiding others in their development. Knute Rockne. Great coaches work
When we make developing others hard to teach and guide the
our priority as leaders, we become thoughts and actions of players
more of the type of leader Jack both on and off the field. They have
Welch is talking about. a unique and distinct role on the
team. They try on a regular basis to
THE LEADER AS COACH Copyright © 2016 Greg Giuliano. All rights reserved. 1
The Leader as Coach
push players to go beyond their organizations as well. Through
limits and to willingly and coaching we drive business results
enthusiastically and repeatedly give and the development of another
their best, especially over the person.
course of a long season or in Ultra Leader as Coach
challenging game conditions. When
players voluntarily show up, give The word ultra means “beyond
their best despite external usual and ordinary.” Real leadership
challenges, this desire to engage goes beyond usual and ordinary.
and ability to deliver reflects real “Ultra leadership is the will to push
leadership. the limits combined with the skill to
What is Coaching? get people to willingly,
enthusiastically, and repeatedly say
The role of leadership is to “yes,” engage and contribute.
push the limits, disrupt the status To coach others well, we need
quo, and drive positive change AND to adopt and utilize the Ultra
to get people to willingly, Leadership mindset and skill set.
enthusiastically, and repeatedly The leader as coach seeks to
engage and contribute. Focusing on become more conscious, connected,
growing others, aiding in their and concerned. When we are more
development is the best way to self-aware and more conscious, we
encourage high engagement and can rely on who we are as
high performance. individuals more and less on who
In this context, the role of the our title or position. In turn, we are
leader is aligned with the role of the less of a boss and more of a leader
coach. Coaching can be described as coach.
as a way to encourage and
accelerate positive change for an We don’t grow others by
individual or team. An even simpler telling them what to do.
definition of coaching is to enable
positive transformation. This simple
definition is apt because our Being connected means having
organizations are constantly empathy for people, which in turn
seeking ongoing positive creates genuine concern for others’
transformation. This is the goal for welfare and happiness. Especially
every team and individual within the when coaching, leaders should
THE LEADER AS COACH Copyright © 2016 Greg Giuliano. All rights reserved. 2
The Leader as Coach
display warmth, and remain curious engaging in conversations vital to
about the lives of their team connecting with others, driving the
members. When we exchange business, and achieving success. To
warmth and personal concern, the do this well, leaders must have a
ability to coach others to willingly capacity for conversing, listening,
and repeatedly engage and and clearly presenting ideas to
contribute increases exponentially. team members, stakeholders and
Three skills are foundational to customers.
adopting a leader as coach David Isaacs, co-originator of
approach. We must be able to think The World Café, says, “A primary
carefully, feel fully, and role of leaders is to design, convene,
communicate effectively. To move and host conversations that matter.”
the business from A to B and to get This quote is an elegant description
people to engage, work with us, and of the work of leadership. Everything
contribute to the enterprise we need that happens in business happens
to be able to think carefully. Careful as a result of a conversation.
thinking can be summed up as the Through conversation leaders
ability to find meaning in confusion, facilitate the individual and
to think strategically, and to collective thinking that enables
generate new and creative positive transformation.
opportunities to address challenges. Designing Conversations.
To ensure that thinking is careful
and appropriate to the situation we “All real living is meeting.”
need to feel fully. To feel fully Martin Buber
means to be emotionally self-aware The first step in enabling positive
and capable of managing our transformation is to design the
emotions in order to positively coaching conversation so that we
engage and interact with others. In will have the best possible
other words, feeling fully is all about encounter. When we set out to use
emotional intelligence. a leader as coach approach, we
The third foundational skill of a want to have clarity about what we
leader as coach approach is the want to achieve with any coaching
ability to communicate effectively. situation. We want to be clear about
Communicating effectively involves our aim for the conversation and
designing, convening, hosting and/or know our facts about the situation
THE LEADER AS COACH Copyright © 2016 Greg Giuliano. All rights reserved. 3
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