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ManaGeMent sup MarketinG - CoMMuniCation MMaarrkkeettiinngg: : 1010 CaseCase StudiesStudies Case studies with solutions Claire Garcia Jean-Louis Martinez © Dunod, Paris, 2013 ISBN 978-2-10-058833-6 The case studies presented in this book have been written by students reading the “Marketing et Stratégies Commerciales” Masterdegree at the ESG Management School (2012), closely supervised by their professors. The amount of data provided has been considerably useful in the drafting of this book. We are grateful to these students.
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